Since launching their annual Meal Appeal in 2020, Just Eat has raised enough funds to provide over 1.2m meals to those in need. Now in its third year, the initiative encourages customers to raise money for Just Eat’s charity partners, FoodCycle and Social Bite to support low-income families and people facing food hunger, loneliness and homelessness.
The most recent campaign saw record customer donations, with over 600,000 individual customer donations made after ordering a meal on the food delivery app between November 2022 and February 2023, doubling the customer participation in previous years.
Just Eat kick-started the latest initiative with a £250,000 donation and gave its customers the chance to donate £1, £5 or £10 at checkout, with one hundred per cent of all proceeds raised going to the charities.
Victoria Gold, UK and Ireland Marketing Director, Just Eat, commented: “Many more people are at risk of homelessness and food hunger than ever before which is why campaigns like our annual Meal Appeal are so important. We’re overwhelmed at how generous our customers have been since it began back in 2020. Despite a tough winter, our most recent campaign saw customers donate in their thousands and we can’t thank them enough for their support. Together with our brilliant charity partners, Social Bite and FoodCycle, we’ve been able to make a meaningful difference and provide meals and funding to communities who need it most.”