To coincide with Stop Food Waste Day, Max has teamed up with YesColours to launch the limited edition paint colour, Regenerative Yellow, which will see 5% from every sale donated to FoodCycle.
Max is an award-winning plant-based chef and cookbook author that advocates waste minimisation in his cooking and is a big supporter of FoodCycle’s community meals. His colour is inspired by the humble chickpea. A colour that is warm, mellow and quietly optimistic, and is a buttery-soft neutral that radiates a sense of nourishment.
“It’s so exciting to create my first ever paint colour with YesColours. I was inspired by the commonly wasted ingredient – aquafaba, which in my opinion, is liquid gold. Now, every time I step in my kitchen, I’m reminded that our food is precious and shouldn’t be taken for granted. With every sale, 5% will be donated to a charity that is near and dear to my heart, FoodCycle. A charity that is on mission to end food poverty, loneliness and food waste.”
YesColours is an award-winning sustainable paint brand on a mission to reduce the UK’s paint waste. Having created Europe’s first recyclable paint pouch during lockdown, they are changing the landscape of interior decor with innovative paints and packaging that aim to reduce the 55 million tonnes of paint waste going directly to landfill each year, as well as promoting the use of colour in design to enhance personal wellbeing, promote creativity and celebrate diversity.
They launched their #MyColours campaign as a social-first activation to raise money for organisations supporting mental health. The campaigns see them team up with mental health advocates to create bespoke paint colours in support of a charity of their choice.
Sophie Tebbetts, FoodCycle’s CEO says “We’re really excited about this partnership with YesColours and Max. The yellow is such a delicious shade. It makes me feel warmth and joy – a feeling we try to create at FoodCycle’s community meals.”
Visit the YesColours website to find out more about the campaign and to buy the new paint colour.
